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Sato Nor Gun/Label Identification

Sato Nor pricing guns have two different models, the 2/9 and the 3/9. Out of these two, both models can be designed to take two different sized labels: Nor B and Nor D. This short guide will help you tell the difference between the two.

2/9 Labels with their distinct castellated shape Castellated Nor Labels

Label Type

Nor labels are easily identified by their castellated shape. When looking at the labels on the reel, the side edges will look like the top of a castle’s walls.

To find which size label you have (B or D), measure the full width and height of the label at the widest point. Make sure to include the tabs in your measurements.

2_9 B reel
Nor B reel
    • Nor B labels are 25mm x 14mm. They come on a yellow reel with 1250 labels.
2_9 D reel
Nor D reel
  • Nor D labels are 24mm x 11mm. They come on a purple reel with 1500 labels.

Gun Model

Nor guns come in two models, the current 3/9 model, and the older 2/9 model. The 2/9 has been discontinued since 2009 so if you’re still using one you must look after it well.

Nor 2/9 Price GunNor 2/9 Price Gun


The 2/9 model should have a large plastic sticker on the top, usually blue with red writing reading NOR Systems 2/9.

If this is missing the machine is identified by the following features:

The gun has a large black wheel on the side to alter the print. This is done by either turning the wheel, or pressing it into the body of the gun and turning the wheel. The print characters are usually covered by a piece of clear plastic, though this can be removed. The characters themselves are usually black text on white plastic bands.

Waste backing paper from the gun is ejected from the rear of the gun above the handle, which has no guard.

The ink is a flat sponge pad in a plastic tray which slides inside the gun after opening it up.

2/9 D Machine

The 2/9 model takes D labels if the interior parts are black.

2/9 B Machine

The 2/9 model takes B labels if the interior parts are red/white.

Nor 3/9 Price GunNor 3/9 Price Gun


The 3/9 model should have a circular plastic sticker on the side, usually black with silver writing reading NOR 3/9.

If this is missing, the machine is identified by the following features:

There’s no tapered nose like the 2/9. The gun has a small black wheel on the side which is pulled out to change which band you are altering. The print characters are not covered by plastic.

Waste backing paper from the gun is ejected from the bottom of the gun below the handle which has a guard.

The ink is a sponge cylinder on a plastic reel which slides into a small hole at the side of the gun.

3/9 D Machine

The 3/9 model takes D labels if the dust cover is black.

3/9 B Machine

The 3/9 model takes B labels if the dust cover is red.

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When Google Doesn’t Work

Google is not perfect?

In the beginning there was not much in the way of searching, aside from asking Jeeves… and then Google created their search engine and there was much rejoicing.

However, no system is perfect and how we interact with Google search is a good example.

Let’s set the scene: It’s summer and it’s hot, your kids want to play outside and have a water fight. As a nice present for the summer holidays you decide to get them each a toy.

You type into Google “Water Guns” and you get an assorted amount of relevant sites for you to browse. “Thanks again Google, you’ve saved me a lot of time”, you think as you click the most promising link.

Step into the other side of Google

Now for some role-reversal.

You’ve just set up your own shop selling water guns for kids and have just launched your brand new website, full of your selection of water guns, painstakingly filled with high quality images, lengthy descriptions and clear pricing.

How could it not do well?

The first month after launch you review what people are typing into Google to end up on your site, and are surprised to see:
Colt 45 Gun
Submachine Gun
Water Cooled Gatling Gun
Waterproof Guns

This is a good example of how Google doesn’t work all the time, at least for your water gun business.  Though I suppose your water guns are waterproof, else they’d be in the same category as Self-peeling Labels and Chocolate Teapots.

Touché Google.

A Wake Up Call

Moving on from those small frustrations, you spot another group of entries:
Good price on water guns
Low price water gun
Where can I buy water guns for a cheap price?

This is exactly what you’re looking for people to type in to get to your site.  Your customer will be taken from Google search to your website and have a good chance of buying something.

You take this moment to perform a celebratory fist-pump when you almost fall off your chair, and you’re back in the office of your price gun shop, having dozed off on your lunch.  In-front of you on your screen you realise with utter defeat that people who search for all the above terms are all going to your website.

It’s then I realise this should be something to blog about.

We sell Price Guns, Google. “Low Price – Price Guns”.  Not “Low Price Guns”.

Final Thoughts

Spare a thought for firearms websites, who are surprised to learn they get visitors looking for “Price Guns”, “Water Guns” and “Spud Guns”.

… and no, despite popular demand from Google searches, we don’t have the sheet music for Jessie J’s song “Price Tag”.